Social media allows your brand to take on a human form. People are intimate on social media – they sleep with their phones, take them on dates, take them shopping – in fact these days it would be unusual to see anyone without some sort of media device.
According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. This demonstrates a huge potential for social media marketing to increase sales, but a lack of understanding on how to achieve those results. Here’s a look at just some of the ways social media marketing can improve your business:
- Run a Facebook competition – This will engage prospective customers and make them aware of your products or services.
- Have Flash sales – 20% off days
- For restaurant owners – Launch a new menu and ask for feedback – award a prize of a free meal.
- Christmas, Halloween or St. Patrick’s Day – offer a prize to the person who uploads the best costume photo.
What are Blogs?
Blogs are collections of articles, ideas, news, facts, opinions or inspirations that are “posted” on the internet. They are usually structured, organized by category and are updated often, if not daily. The owner of the blog is able to control the content. So how could blogs fit into a business? They provide extra content and direct attention to areas of your business that you want to feature or highlight. Use it as a unique, informal way to:
- Communicate with colleagues, partners, suppliers, existing or potential customers
- Showcase industry/company news, introduce new products or services, marketing promotions or provide tips
- Establish a company or individual’s reputation or brand
- Demonstrate expertise
- Establish competitive differentiation
- Simplify and accelerate the publishing process
You direct the content but let your readers guide you. You will also need to establish when you will post more articles and adhere to it. Let your readers know what to expect and when to expect it. Blogs are easy to start and easy to maintain. They are highly interactive and you can make as many blogs as you like on any subject. To make sure yours blogs are effective make sure the content is well written and current, there is visual appeal and the topics are interesting.
Email marketing is directly marketing a commercial message to a group of people using email. It is meant to build loyalty, trust, or brand awareness. By far email is the most underrated digital marketing tactic today. It gets overshadowed by SEO and newer tactics like social media but from a cost point of view alone, email is still a top performer. It usually involves sending targeted email to website visitors based on their site behavior. This type of email tactic is very effective and has become increasingly popular over the past few years mainly due to its cost effectiveness.
A good example of this is: A customer clicks on a website after receiving an email. She browses through the website and adds items to her cart but doesn’t make a purchase. She then leaves the website. The company then send an “abandoned cart” email reminder. The customer goes back onto the website and then makes a purchase.
Twitter can be a very effective tool to help businesses grow. Below are 4 ways to achieve this:
Launch your brand
Introduce your business personality through Twitter. You can do this by asking yourself what kind of personality you would like your business to have–it can be funny, cool, informative, and exciting. Then make posts that go along with that personality and engage with your followers in the same way.
Free brand campaign
Use Twitter to get free advertising. Do this by crafting creative and eye-catching videos, images, and text. A good marketing campaign doesn’t need to be costly to get people interested in your product and business.
Tweet information about new and exciting products and services your business offers. If you are giving out flyers in your store, include details about how customers can interact with your business on Twitter.
Loyal customers will support you in hard times and spread the word when things are going well.
To strengthen your community, make campaigns where you ask your customers to interact with each other. Support community events and host outreach programs or charity fundraisers. The more involved your business is with your community, the more loyalty you will attract.